DIGITASLBI NORTH AMERICA
“It’s better to be on time and almost---there, versus perfectly late.”
As CEO of DigitasLBi North America, Tony leads 2,500 people across 8 offices in the largest region of the global agency network. He is responsible for the P&L of a $500M+ region that includes such clients as American Express, Sprint, Delta and eBay.
Two driving forces have remained constant throughout Tony’s extensive career: his love of advertising and his entrepreneurial spirit. Often referred to as DigitasLBi’s “Chief People Advocate” he is the agency’s vocal champion for culture, diversity, and talent. Under Tony’s leadership, DigitasLBi has received numerous accolades including Advertising Age Best Places to Work (#4), LinkedIn’s Most InDemand Employers and MAIP Agency of the Year. Under Tony’s leadership the agency has been recognized for industry leading work including four Adweek Media Plans of the year (more than any agency in history), Cannes Lion Grand Prix and IAB’s Most Awarded Agency of the Decade.
During his previous role as president of the Digitas northwest region, Digitas Chicago tripled in size, attracting clients such as MillerCoors, Whirlpool and Sprint. In 2013, Tony was elected to the AdCouncil Board of Directors. He is also currently on the boards of Chicago Public Media, the American Association of Advertising Agencies (Chicago Chapter), Off the Street Club, Chicago Parks Foundation, Chicago Techweek and the Advisory Board of the Annenberg School of Public Relations (USC).
Prior to Digitas, Tony was CMO at DraftFCB Chicago and also held various management positions at Leo Burnett. In January, 2016 Tony was awarded the Silver Medal for Lifetime Achievement by the Chicago Advertising Federation.
Tony is a proud graduate of Brown University (Phi Beta Kappa) and a second generation “Mad Man”. When he’s not on a plane, in a boardroom, or writing his weekly “Tony’s Tuesday Reader,” Tony can be found on Lake Michigan on his sailboat with his two sons and wife Tracy.