VP, MEDIA DIRECTOR & NATIONAL FOR DIVERSITY & INCLUSION
Ronnie is Vice President Media Director & the National Lead for Diversity and Inclusion at DigitasLBi.
Through her media and D&I roles combined with her passion towards cross-cultural marketing , she provides thought leadership for the Chicago and broader Digitas network as founder and lead of “Digitas xCulture” a cross-cultural education platform. Via Digitas xCulture she has facilitated dozens of cross-cultural learning, development and immersion sessions across NY and Chicago featuring partners such as AOL, Complex, Here Media, TVOne and ESPN Deportes along with celebrities like Russell Simmons, Keri Hilson, Issa Rae and Olympic Gold Medalist Cullen Jones
Ronnie joined Digitas in October 2011 from DraftFCB Chicago where she spent 3.5 years activating digital strategies for clients such as Taco Bell, Cephalon Healthcare and Sharpie
She has held strategy and investment roles on a range of brands including Morgan Stanley, Van Kampen, Nintendo and Toyota at Starcom Mediavest Group and Burrell Communications, respectively
In 2010 Ronnie was honored by the ADCOLOR Industry Coalition and named an industry “Rising Star”. In 2013 the Harlem YMCA selected and honored Ronnie as a “Black Achiever in Industry”. In the same year, her peers in the DigitasLBi Chicago Media Capability honored her as their inaugural “Media Rock Star”
In addition to her most recent industry honors, she is also an alumnus of the 4A’s Institute for Advanced Advertising Studies (IAAS), and the 4A’s Multicultural Advertising Intern Program (MAIP)
Extending her passion for media outside of her client and agency related responsibilities,
She has guest lectured for courses on traditional, multicultural, digital and emerging media at DePaul University, University of Chicago and Columbia College and has been a guest speaker at Northwestern University and University of Illinois (AdCamp).
She’s participated in various panels including those hosted by the Chicago Interactive
Marketing Associated and the Mobile Marketer’s Association. She supports the AAF Mosaic Alumni and Friends Association (MAFA) as an active Executive Advisory Board Member.