Brand Group Director
Lauren began her career in media at the multicultural agency, MV42, planning and buying for the beauty brand, AVON. Since then, she has developed a rich experience in both the Multicultural and General Markets, working with clients across a range of categories including Food & Beverage, QSR, Retail, Telecom and Consumer Electronics.
In her current role as Brand Group Director at Horizon Media, she is the account lead on the Sperry and Snyder’s Lance portfolio of brands, overseeing communication plan development and integration across various channels, including paid media and social community management. Most recently, she has taken an active role in winning and transitioning the LG Electronics account at Horizon Media.
As a 2007 MAIP alum, Lauren is actively involved in and passionate about the development of multicultural and junior-level talent in the advertising industry. It was this passion that led her to organize the first Multicultural Media Talent Pipeline event during AdWeek 2010 and to develop the 4A’s ADSResolve event in 2014, a one-day socially minded think tank to inspire the younger generation of our industry. She has been recognized by the 4A’s as a Rising Media Star and was nominated as one of the 2016 MAIPers to Watch.
Lauren holds dual Bachelors of Science in Advertising and Public Relations from The University of Texas at Austin and lives in a tiny apartment in Chelsea that makes her home-sick for Texas’ wide-open spaces every day.