THE FACE OF TALENT

The 4A's is excited to celebrate the sixth anniversary of The Face of Talent, the industry's premier event to celebrate and engage top diverse talent, with you this August.


The Face of Talent was established in 2011 as a catalyst for agency leaders, and their clients, to demonstrate their commitment to two of the most important issues facing our industry—Talent and Diversity. The multi-day symposium, including the Diversity Leadership Luncheon, attracts over 750 advertising and marketing executives. This series of events is designed to celebrate and showcase over 140 talented diverse college seniors and graduates that comprise the 4A’s Multicultural Advertising Intern Program (MAIP) and 4A’s Foundation Scholars.

 

The Face of Talent also serves as a community-building platform to inspire and retain more than 2,800 MAIP alumni and nearly 400 4A’s Foundation Scholars, who continue to advocate and champion diversity in advertising.

To view highlights from 2015, please click HERE.

ERIC PRADO

VP, ACCOUNT DIRECTOR 
DIGITASLBI

Hi, I’m Eric Prado, a 1995 MAIP alum. My internship was with Porter Novelli, a PR agency, where my assignment was to explore a new thing called the Internet to help determine how it could be used for public relations.

As a first-generation Mexican-American, I have leveraged my biculturalism, entrepreneurial spirit and creative approach to account management to develop integrated ideas that resonate across various targets. It has also allowed me to make seamless transitions to various types of agencies; San Jose Group (Hispanic), DDB (General Market) and DigitasLBi (Digital).

I have led cross-functional pan-agency to deliver strong thinking and consumer insights that have fueled results for my clients.. For example, I created a holiday digital campaign for Meijer that fueled customer engagement and surpassed their business objectives. I worked on a Cars.com Super Bowl campaign that consumers ranked highly. I helped McDonald’s connect with women as a woman, not just as a mom. I also led new menu testing and launch initiatives for McDonald’s, like McCafe, that have continued to fuel their year over year growth

Today, I am a VP, Account Director, with DigitasLBi on the Sprint account. I lead the development of digital advertising and tools for Sprint.

As a kid from Chicago that attended one of the lowest ranked high schools in the state, whose family had no connections to anyone in advertising and who did not attend a well renowned ad school, I am forever grateful for the doors that MAIP opened for me.