BRANDON ROCHON

BRANDON ROCHON

chief CREATIVE Officer 
KASTNER & PARTNERS, LA

Brandon believes that people don’t invite brands into their homes, they invite people in. So for a brand to be relevant and powerful and meaningful, marketers have to talk to each of them as a person. About what they care about. What’s relevant to them right now.

He started at the Circus where his dream of making something more than an ad paid off in a D&AD pencil for P&G. He then moved to New York to join a new start up where he learned the hustle of advertising by jumping into all aspects of the business on clients like Sapporo, Hennessy and How The Grinch Stole Chirstmas the Broadway Musical (while also learning how to sew and rock a Grinch costume).

After a couple of years in New York Brandon was privileged enough to take a job under Erik Vervroegen at TBWA\Paris. Erik believed in him and taught him everything from how to speak to people no matter what their language to there being no substitute for craft on amazing global brands such as Playstation, Absolut, Amnesty International, Ford. His success lead to him and his partner Adam Kennedy becoming the creative leaders of Nissan Europe.

From there he went to Ogilvy Paris where he got the chance to lead the pitch that took the global Coke Zero account from Wieden+Kennedy. It was an amazing time that led them to their first Branded Entertainment Lions.

After that he took a job with Deutsch to help run Playstation out of LA for a short stint before accepting the Global Creative Director position on Samsung at Leo Burnett – Chicago to lead the world’s largest tech brand, winning a One Show Bronze in 2014.